To the Reluctant Retailer

I get it, you're hesitant to rock the boat, but curious about ways to give your business a boost. Well, let me drop some truth bombs your way, because there's a whole bunch of potential consumers out there who want to shop, but they're feeling left out in the cold. And guess what? They're on the lookout for businesses like yours that are actually looking out for them.

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Here's the deal – by making your space more body inclusive, you're not just opening doors, you're rolling out the welcome mat for a whole bunch of folks. And you know what happens when people feel welcome? They stick around, they shop, and they keep coming back. That's money in the bank, my friend.

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Now, let's talk numbers for a sec. Did you know that around 67% of people in the US are considered plus size? Yep, that's a big chunk of potential customers right there. And here's the kicker – a whopping 78% of them say they'd be more likely to shop at places that prioritize body inclusivity. That's some serious spending power you don't want to miss out on.

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But wait, I'm not saying you need a major makeover. We're talking about some simple changes that send a clear message – "Hey, we're here for everyone." And let's be real, those inclusive vibes? They're like a magnet for positive word-of-mouth that can seriously boost your rep.

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Look, I get that change can be a little intimidating, but think of it this way – you're not just improving your business, you're becoming a part of a movement that's all about making people feel awesome. And guess what? When businesses stand up for their customers, those customers stand by them.

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So, are you ready to tap into a market that's not just growing but seriously craving a business like yours? I just finished putting decades of entrepreneurship, business experience, and life in a big body into a book that helps folks like you implement ways to make your store the go-to spot for everyone who's tired of feeling left out. And, we have prepared resources and workshops to jump start your journey to serving over 1/3 of the world's adults better.

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This is just the beginning to helping your business go BIG!

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Cheers,

Joan