Big Body Business
Obvious Opportunities with the Overweight, Overlooked and Underserved
Joan's transformative book reveals the rewarding and uplifting potential of designing products and spaces that cater to heavy individuals, fostering inclusivity, loyalty, and success for businesses.
In Big Body Business, Joan Denizot introduces a groundbreaking perspective on business success that transcends profit margins and delves into the realm of inclusivity, comfort, and positive change. With captivating storytelling and insightful strategies, Joan invites businesses, entrepreneurs, and organizations to join a movement that not only boosts profits but also transforms lives.
In this thought-provoking book, Joan brings her wealth of experience as an advocate for body inclusivity and the founder of ZIZE Bikes to the forefront. Through engaging anecdotes and real-life examples, she showcases how embracing inclusivity, comfort, and representation can catalyze unparalleled loyalty and profitability.
Big Body Business is more than just a guide to financial growth; it's a call to action for a new era of conscientious business practices. Joan demonstrates that creating dignified experiences for people in big bodies not only impacts bottom lines positively but also creates a ripple effect of empowerment and positivity.
Drawing from her firsthand encounters with businesses that have embraced these principles, Joan highlights the tangible benefits of understanding and catering to diverse demographics. With an inviting and persuasive tone, she asserts that offering inclusivity and comfort is a win-win scenario, fostering brand loyalty, advocacy, and heartwarming stories of transformation.
From entrepreneurs and designers to seasoned organizations, Joan's book unveils a blueprint for making a profound impact while reaping the rewards. Big Body Business is a rallying cry for a movement where every reader is inspired to take the transformative steps towards a future of financial success, empowered individuals, and businesses that genuinely care.
Discover how prioritizing inclusion and dignity has no downside; in fact, it's a gateway to prosperity, positive change, and a legacy that matters. Join Joan in this enlightening journey and be part of a revolution that celebrates the true essence of business and humanity.
Embrace inclusion, drive profits, and change lives. The revolution begins with Big Body Business.
BOOK DESCRIPTION: BIG BODY BUSINESS
WHO IS BIG BODY BUSINESS FOR?
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Corporations: Large corporations aiming to create more inclusive workspaces, enhance employee engagement, and align with modern diversity and inclusion standards.
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Small and Medium-Sized Businesses: SMEs looking to foster an inclusive company culture, improve customer relations, and tap into a wider customer base.
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Nonprofit Organizations: NGOs striving to make their programs and services accessible and welcoming to individuals of all body sizes, ensuring inclusivity in their outreach.
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Educational Institutions: Schools, colleges, and universities interested in promoting inclusivity among students, faculty, and staff through awareness campaigns and accessible infrastructure.
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Healthcare Providers: Medical facilities seeking to ensure equitable and respectful treatment for patients of diverse body sizes, and improving accessibility of their services.
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Retail Businesses: Retailers aiming to provide inclusive shopping experiences, including accessible facilities, diverse mannequins, and well-fitting clothing for all sizes.
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Hospitality Industry: Hotels, restaurants, and travel agencies striving to create comfortable environments for guests of all body sizes, enhancing customer satisfaction.
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Fitness and Recreation Centers: Gyms, sports clubs, and recreational venues looking to provide inclusive facilities, equipment, and programs for people of different sizes.
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Event Organizers: Organizations hosting events, conferences, and gatherings interested in ensuring that all attendees have a positive and welcoming experience.
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Government Agencies: Public institutions working towards inclusive policies, infrastructure, and services that cater to individuals of all body sizes.
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Entertainment Industry: Entertainment venues, theaters, and media companies seeking to create content and spaces that resonate with a diverse audience.
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Manufacturers and Designers: Companies involved in furniture, clothing, and product design that want to create offerings that are comfortable and accessible for all sizes.
These are just a few examples, and Joan's expertise can be tailored to suit the needs of organizations in various industries. Her guidance can help organizations foster empathy, promote inclusivity, and amplify their positive impact on society.